The Bahamas Department of Tourism, Investments and Aviation brings the Bahamas to Fort Lauderdale, Florida as the first in a series of tourism-focused events
Ministry Marks Successful Start of Global Sales and Marketing Missions
FORT LAUDERDALE, Florida., September 10, 2022 /PRNewswire/ — The Bahamas Ministry of Tourism, Investments and Aviation (BMOTIA) this week, September 7, hosted the first in a series of global sales and marketing missions to venues across Fort Lauderdale designed to further promote the Bahamian as a leading tourist destination and paved the way for a continued recovery in tourism.
A delegation led by the Honorable I. Chester CooperDeputy Premier and Minister of Tourism, Investment and Aviation, participated in a series of productive meetings with key stakeholders from across the tourism industry, culminating in an evening of cultural inspiration at the Broward Center for The Performing Arts in Fort Lauderdale.
During a tour of the newly renamed Little Bahamas from coconut groveDPM Cooper received a key from City of Miami by the deputy Frederick Wilson – a Bahamian descendant leading the mission to preserve the history and contribution of the Bahamians, who were the first settlers in the city.
Joined by Destination Representatives, Hotel Partners and BMOTIA Executives, DPM Cooper and the Acting Managing Director, Latia Duncombe, hosted 150 sales and industry partners and around 20 media and influencers during the evening. Guests were transported to Bahamian via picturesque digital displays of the beautiful Bahamian islands, promotional videos highlighting offerings from all 16 island destinations, a three-course sit-down dinner with a Bahamian-inspired menu, and an electrifying performance by Junkanoo. A live Q&A panel highlighted Bahamian’ steadily growing tourist numbers for key industry leaders, trade and sales representatives, stakeholders and media in attendance.
“All of our markets are critical to our success as we strive to achieve pre-pandemic tourist arrivals,” Duncombe said.
“We have a daily airlift from Florida and it is extremely important for us to show how easy it is to get to and cross the islands of The Bahamian. Whether it’s boat fishing, diving or the MICE market, there are significant opportunities here at Florida – just 50 miles away. We are re-engaging our business and media partners as part of our strategy to double the number of stopover visitors to our 16 island destinations.
“We know it’s not always possible for key industry sales and media representatives to visit our beautiful islands – so it’s important for us to bring a taste of The Bahamian directly to them to ensure the destination remains a priority in a highly competitive landscape.”
The series of events will continue on Orlando FloridaSept. 8, followed by New York City, New York, later this month. Other stops in North America to understand Atlanta, Georgia; Houston, TX; Charlotte, North Carolina; and Los Angeles, Californiatracking cities across Canada.
In addition to major travel hubs across the United States and Canadathe delegation will travel to Braziland the United Arab Emirates bring a taste of Bahamian culture directly to major international markets around the world to inspire travel to the destination.
ABOUT THE BAHAMAS
The Bahamian has over 700 islands and cays, as well as 16 unique island destinations. Located just 50 miles off the coast of Florida, it offers travelers a quick and easy way to escape their everyday lives. The island nation also offers world-class fishing, diving, boating and thousands of miles of the most spectacular beaches on the planet to explore for families, couples and adventurers. See why it’s better in the Bahamian on www.bahamas.com or on Facebook, YouTube or Instagram.
Director, Global Communications
Bahamas Ministry of Tourism and Aviation
SOURCE Bahamas Ministry of Tourism, Investments and Aviation (BMOTIA)