88 million Americans at risk for type 2 diabetes can change their lot



Type 2 diabetes is one of the chronic health conditions that poses a significant risk of complications for people who contract COVID-19. A recent study has shown that type 2 diabetes is one of the main co-morbidities associated with severity and death from COVID-19.1

That’s why the AMA, CDC and Ad Council have launched a series of new Public Service Announcements (PSAs) seriously examining prediabetes – a condition which, if left unchecked, often leads to diabetes. type 2.

As a member of “Do I have prediabetes?“, the new” Change the Outcome “public service announcements, created pro bono by creative agencies Gray New York and Wordsworth + Booth, raise awareness that prediabetes should not be taken lightly and that it can be be reversed The “Change the Outcome” campaign The campaign includes a complementary suite of new print, radio, out-of-home and digital banner assets that compare the risk of prediabetes to much less likely events.

“Life sometimes gives us the opportunity to make small changes that can have profound effects on the trajectory of our health and our lives,” said Christophe holliday, PhD, MPH, director of the Diabetes Translation Division at the Centers for Disease Control and Prevention. “Diabetes affects all parts of the body and can lead to a cascade of negative health outcomes, which has a significant impact on a person’s quality of life. A diagnosis of prediabetes sounds the alarm bells, letting people know they need to change course and take the opportunity to prevent it. devastating disease before it’s too late. ”

In United States, some 88 million Americans – more than 1 in 3 – live with prediabetes, and more than 84% don’t even know they have it. Prediabetes can increase your risk of developing type 2 diabetes, heart attack, and stroke. Research shows that once people are aware of their condition, they are more likely to make necessary long-term lifestyle changes, such as eating healthier, managing their weight, and being active, which can help. prevent or delay the onset of type 2 diabetes.

“Raising awareness of prediabetes and emphasizing the importance for people of knowing their risk is essential, especially now that the COVID-19 pandemic is amplifying the negative health risks associated with chronic health problems,” said said the president of WADA. Gerald E. Harmon, MD. “With our latest campaign, we aim to help more millions of Americans living with prediabetes find out if they have the disease. Anyone who learns from online testing that they may be at risk for prediabetes must see her doctor immediately to confirm a diagnosis of prediabetes and find out how lifestyle changes can help keep type 2 diabetes at bay. “

The new multiplatform communication campaign shows how prediabetes can be reversed through individual lifestyle changes and encourages the public to visit DoIHavePrediabetes.org – PodriaTenerPrediabetes.org in Spanish – where they can take a one-minute risk test to determine if they are at risk for prediabetes. If someone gets a high-risk score, the campaign encourages them to speak with their doctor to confirm a diagnosis of prediabetes first, and then enroll in the CDC’s National Diabetes Prevention Program.

“In light of the COVID-19 pandemic, this new phase of our type 2 diabetes awareness work takes on a more serious tone than past efforts to emphasize the importance of early diagnosis of prediabetes,” said Heidi arthur, responsible for campaign development at the Advertising Council. “Our goal remains the same as we equip people with tools to both know where they are and to take action to live healthier lives.”

The campaign website also offers lifestyle tips and links to the CDC’s National Diabetes Prevention Program, which connects visitors to a registry of more than 1,700 in-person and online programs recognized by the CDC. CDC across the country. In accordance with the Ad Council model, all media will operate fully in the given time and space.

“It is very gratifying to be involved in a campaign like this. The need to remind people that they have the power to change the outcome of their prediabetes is crucial,” said Tim jones, CCO of Pharma in Gray New York. “We hope this work connects with the right people to bring about this change in a meaningful and lasting way.”

“In life we ​​don’t often have the chance to change outcomes, but with prediabetes you can,” said Tony Mennuto, Chairman, Wordsworth + Booth. “Our audio campaign focuses on this important and positive distinction.”

WADA and CDC are working with their local offices, affiliates and partners to promote and activate the campaign in their communities, with evidence-based material to help physicians and other health care providers in the process of screening, diagnosis. and processing. Since the award-winning campaign launched in january 2016, 3.7 million people learned about their risk of prediabetes through online risk assessment and risk testing videos.

American Medical Association
The American Medical Association (AMA) is physicians’ powerful ally in patient care. As the only medical association that brings together more than 190 state and specialty medical corporations and other key stakeholders, WADA represents physicians with a unified voice to all key players in healthcare. WADA leverages its strength in breaking down barriers that interfere with patient care, leading the charge of preventing chronic disease and dealing with public health crises, and leading the future of medicine to meet. the biggest challenges in healthcare. For more information, visit ama-assn.org.

Centers for Disaster Control and Prevention
The Centers for Disease Control and Prevention (CDC) works 24/7 to protect the health, safety, and security of the United States. Whether diseases begin at home or abroad, whether curable or preventable, chronic or acute, or due to human activity or deliberate attack, the CDC responds to the most pressing threats to the health of states- United.

This project is supported by the CDC of the United States Department of Health and Human Services (HHS) through financial assistance in the amount of $ 1,337,549, which constitutes 52% of the total funding. The remaining 48% ($ 1,234,680 in funds) was provided by the American Medical Association. The content is that of the authors and does not necessarily represent the official views or endorsement of the CDC / HHS or the US government.

The Advertising Council

The Ad Council is the place where creativity and causes converge. The nonprofit brings together the most creative minds in advertising, media, technology and marketing to tackle many of the country’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. The organization’s innovative social welfare campaigns raise awareness, inspire action and save lives.

To learn more, visit AdCouncil.org, follow the Ad Council communities on Facebook and Twitter and post the creation on YouTube.

Grey new York
Gray, the global communications network, is part of the AKQA group. Under the banner “Gray Famously Effective Since 1917”, the agency serves a top-notch list of many of the world’s best-known companies: Procter & Gamble, GlaxoSmithKline, Kellogg’s, Pfizer, Canon, MassMutual, Nestlé, Google, Volvo and Applebee’s. In recent years, Gray has been twice named “Global Agency of the Year” by ADWEEK; “Agency of the year” from ADVISING AGE and “Global Network of the Year” from CAMPAIGN magazine in recognition of its creative and commercial performance (www.grey.com).

Wordsworth + Stand
Wordsworth + Booth is a full-service creative agency that combines the engaging power of the entertainment industry with the strategic intelligence of advertising. They specialize in audio advertising, podcasting, audio branding and the creation of voice applications. www.wordsworthandbooth.com

1 Diabetes Care: Severity of COVID-19 Triples in Diabetes Community: A Prospective Analysis of the Impact of the Pandemic on Type 1 and Type 2 Diabetes. Available at: https://doi.org/ 10.2337 / dc20-2260

SOURCE The Advertising Council

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